UNT eCampus
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| MKTG3650
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Summer: 5W1
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2010
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| Foundations of Marketing Practice |
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Department
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| College of Business
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Marketing and Logistics
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| Course Catalog Description and Prerequisites |
| 3650. Foundations of Marketing Practice. 3 hours. Survey of marketing concepts and practices and overview of the range of activities performed by marketing managers. Topics include the identification of market opportunities, strategic marketing planning, product/service development and management, price setting and management, establishing and managing distribution channels, and structuring promotional programs. Prerequisite(s): junior standing. |
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Last Updated Sunday, September 05, 2010
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