UNT eCampus
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| Marketing Channels and Strategic Partnerships |
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Department
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| College of Business
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Marketing and Logistics
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| Course Catalog Description and Prerequisites |
| 4520. Marketing Channels and Strategic Partnerships. 3 hours. An examination of strategic issues involved in managing marketing channels. Topics include channel design, supply chain management and the external channels environment. Marketing channel strategy is extended to the use of strategic alliances and other collaborative distribution relationships for global competitive advantage. Special attention is afforded to resource and technology interdependencies, exchange governance and relationship benchmarking. Prerequisite(s): MKTG 3650. |
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Last Updated Tuesday, September 07, 2010
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