UNT eCampus
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| Customer Behavior |
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Department
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| College of Business
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Marketing and Logistics
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| Course Catalog Description and Prerequisites |
| 5200. Customer Behavior. 3 hours. In a marketplace increasingly characterized by enduring buyer-seller relationships, marketers must be acutely aware of the individual and organizational characteristics that foster brand loyalty and equity. The identification of changing trends in customer behavior as applied to domestic and global markets, consumer markets, business-to-business markets, institutional markets, not-for-profit markets and governmental markets is critical for competitive success in today's dynamic markets and environments. The student will be introduced to models of buying behavior in consumer, business-to-business and not-for-profit marketing exchanges. |
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Last Updated Tuesday, September 07, 2010
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