UNT eCampus
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| Information for Strategic Marketing Decisions |
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Department
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| College of Business
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Marketing and Logistics
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| Course Catalog Description and Prerequisites |
| 5250. Information for Strategic Marketing Decisions. 3 hours. Overview of methods for conducting market research. Research methodology topics covered include why and when to do marketing research; data types, sources and collection methods; sampling; and data analysis techniques. Use of the Internet as a major resource for conducting market research. Prerequisite(s): MKTG 5150 and MSCI 5010; MSCI 5180 is recommended; or consent of department. |
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007
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Ganesh
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Web-based
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*777
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Ganesh
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Web-based
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| *Only students residing outside of Texas
may enroll in this section. |
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Last Updated Tuesday, September 07, 2010
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