UNT eCampus
 |
|
|
| |
|
|
| International Cultures and Consumption |
| CORE Cross-cultural, Diversity & Global Studies |
| College
School
|
 |
Department
|
| College of Business
|
 |
Marketing and Logistics
|
| Course Catalog Description and Prerequisites |
| 2650. International Cultures and Consumption. 3 hours. Students critically examine consumer role sets in culturally-diverse settings, brand preference formation in different cultures, and cultural imperatives in the marketing of products and services. Emphasis is placed on issues and challenges in doing business" in other cultures / countries. Students acquire skills in creative and critical thinking, working in groups, appreciating other cultures and harnessing their own values within the university community and the larger society. Class exercises, examination and written and verbal presentations will enhance students' self-awareness and openness to different perspectives." |
|
|
|
|
| |
|
|
|
|
|
Last Updated Sunday, September 05, 2010
|
|
|
