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| MKTG3650
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Summer: 5W1
|
|
2010
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| Foundations of Marketing Practice |
| College
School
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|
Department
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| College of Business
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|
Marketing and Logistics
|
| Course Catalog Description and Prerequisites |
| 3650. Foundations of Marketing Practice. 3 hours. Survey of marketing concepts and practices and overview of the range of activities performed by marketing managers. Topics include the identification of market opportunities, strategic marketing planning, product/service development and management, price setting and management, establishing and managing distribution channels, and structuring promotional programs. Prerequisite(s): junior standing. |
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| Number
of Face-to-Face Meetings
|
|
Location
of Face-to-Face Meetings
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| 8
|
|
| Experiential Face-to-Face Meetings in Hong Kong and China |
|
|
| Course Objectives |
| To critically explore the development and deployment of marketing mix variables on the marketing concept in a dynamic global market setting. Special focus is on the ever-changing demographics, psychographics and socio-economic factors that constitute the macro-marketing environment. |
| Course Expectations |
| - To identify the marketing mix variables that marketers employ to attract and retain customers in a globally-connected market place
- To understand the evolution of marketing practices and theories relative to social, economic, political/legal, technological and other external market forces
- To understand the "marketing concept" in buyer-seller exchange processes
- To understand the multiple channel choices that confront buyers and sellers, and the role of intermediaries
- To identify marketing performance metrics |
| Tests/Quizzes |
| Four quizzes |
| Major Assignments |
| Three Experiential Exercises |
| Software/Hardware
Needed |
|
PowerPoint, Word / Digital Camera
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|
| Student/Instructor
Communication Methods |
|
Email, Phone, Team Meetings
|
|
| Textbooks |
| Kerin, Hartley and Rudelius (2009), MARKETING: THE CORE, Burr Ridge, IL: McGraw Hill Irwin. |
| Other Requirements |
| NONE |
| Are there any
enrollment restrictions based on where I live? |
|
Only students who live IN TEXAS may enroll in this section.
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