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|
| MKTG4280
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 |
Summer: 5W1
|
|
2010
|
|
| Global Marketing Issues and Practice |
| College
School
|
|
Department
|
| College of Business
|
|
Marketing and Logistics
|
| Course Catalog Description and Prerequisites |
| 4280. Global Marketing Issues and Practice. 3 hours. Students examine marketing decision making in an international context. Course emphasizes issues and concepts relevant to firms competing in the global market place, including problems and opportunities arising from the economic, legal/political, sociocultural, geographic and technological environments. Specific topics include multinational distribution, international product adaptation and cross-cultural consumer behavior. Requires a project emphasizing using and refining secondary data collection skills. Students may be required to work in a group context. Prerequisite(s): MKTG 3650. Credit not awarded for both MKTG 2650 and MKTG 3650. |
|
|
| |
| Number
of Face-to-Face Meetings
|
|
Location
of Face-to-Face Meetings
|
| 8
|
|
| On-site (Hong Kong/China) |
|
|
| Course Objectives |
| To understand the impact of globalization on market development, multinational corporations' practices and strategies and market perils and promise in emerging, developed and post-developed markets. |
| Course Expectations |
-High-level of team members' interactions
Experiential engagement in on-site activities in business, cultural and government visits |
| Tests/Quizzes |
| None |
| Major Assignments |
| Research Project (audio-visual presentation)
Experiential Exercises |
| Software/Hardware
Needed |
|
PowerPoint, Real Player, Word / Digital Camera
|
|
| Student/Instructor
Communication Methods |
|
Email, Phone, On-site meetings/forums
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|
| Textbooks |
| None |
| Other Requirements |
| None |
| Are there any
enrollment restrictions based on where I live? |
|
Only students who live IN TEXAS may enroll in this section.
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