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| Information for Strategic Marketing Decisions |
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School
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Department
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| College of Business
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Marketing and Logistics
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| Course Catalog Description and Prerequisites |
| 5250. Information for Strategic Marketing Decisions. 3 hours. Overview of methods for conducting market research. Research methodology topics covered include why and when to do marketing research; data types, sources and collection methods; sampling; and data analysis techniques. Use of the Internet as a major resource for conducting market research. Prerequisite(s): MKTG 5150 and MSCI 5010; MSCI 5180 is recommended; or consent of department. |
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of Face-to-Face Meetings
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Location
of Face-to-Face Meetings
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| Course Objectives |
| Please treat this UNTecampus information as "basically true, but subject to serious tweaks". Please check back here in mid-August 2010 for a more final version. The detailed course syllabus will be available on Blackboard on August 26, the first day of Fall 2010 classes.
MKTG 5250 seeks to provide students with a detailed understanding of the market research process and its role in solving marketing problems for business and other organizations. More specifically, we will try to, (1) Understand the role of Marketing research in decision making, (2) Learn the process of research design and collection of primary data, (3) Learn to analyze and present the data through simple, but very effective statistical techniques, (4) Learn the basics of several advanced tools of data analysis, and, (5) Get a feel for completing a market research project from start to finish.
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| Course Expectations |
| Familiarize yourself with the syllabus and the requirements explained therein.
Access the course site on Blackboard on a regular basis.
Go through the 12 to 14 Course Content learning modules in a hands-on, careful manner, keeping up with the syllabus schedule.
Complete the graded assignments and turn them in per strict deadlines.
Make full use of ample opportunities provided via the Discussion Area and Chat Sessions that maybe scheduled to provide help on assignments.
Attempt the bonus points enthusiastically for extra credit.
Take the two exams described below. |
| Tests/Quizzes |
| Two examinations. The online Mid-term exam, to be scheduled late in October or early November, will consist of between 75 and 100 multiple-choice questions. The Final exam will be a take home assignment due during the final exam week. Specific details of the exam schedule will be finalized after student input in early September 2010.
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| Major Assignments |
| Four assignments, listed below, each @ 10% of course weight. The number and weights are tentative! All assignments are required to be turned in as hard copy. Please see syllabus for details.
A1. (Individual) Decision Trees and the Value of Perfect Information.
A2. (Individual) Seacondary Sources vis the Internet
A3. (Team) Questionnaire Design.
A4. (Team) Basic Data Analysis and Report.
plus the MT exam and Final exam as described above. Each exam is worth 30% of the semester.
Thus, 4 @ 10% + 2 @ 30% = 100% of semester grade. |
| Software/Hardware
Needed |
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Acrobat Reader, Excel, PowerPoint, Word, We shall access the SPSS (now called PASW) statistical package through the virtual COB lab. Optionally, you may purchase the Student Version of SPSS v 17 which will allow you to run all statistical analysis locally on your own machine instead of accessing the virtual COB lab.
The COBA computer labs in Denton have switched to Office 2007 in Fall 2008. However, you are OK with Office 2003. / Floppy Drive, Microphone, Speakers, CD ROM-RW, One flash drive or other storage medium is essential! The S: drive in the labs (actually, the folder S:\slides\ganesh\5250) will be used to distribute important, correctly formatted, documents to class! The S: drive is Internet accessible via the Blackboard homepage for MKTG 5250 or directly at: http://www.tinyurl.com/ganesh5250/
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| Student/Instructor
Communication Methods |
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Chat, Email, Online Discussion Groups, U.S. Mail, of which, the first three are appropriate for an online course, where most of the interaction among the students and with the instructor is meant to be conducted via the Internet. This open exchange is also recorded and hence benefits all of us! Hence, we shall use Blackboard e-mail only to report personal problems! We shall handle all content and assignment questions via the Blackboard Discussion Area. We shall limit phone/personal visits to handle unavoidable circumstances that may arise! U.S. mail is an option for turning in assignments. Please see syllabus for details.
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| Textbooks |
| Marketing Research 6/e by Malhotra (http://www.tinyurl.com/Malhotra6e). You may choose the physical book or the less expensive online version. Purchase of the book is mandatory and essential for accessing copyright-protected course materials on Blackboard. Optionally, you may purchase the Student Version of SPSS v 17 which will allow you to run all statistical analysis locally on your own machine instead of accessing the virtual COB lab. |
| Other Requirements |
| This is a very intensive, time demanding, serious class taught at a level appropriate for MBA students. Please keep up with the schedule. One of the SERIOUS drawbacks of a web course is the lack of face to face contact with the professor on a regular basis. Do not fall off the train. You might find it difficult to climb aboard again! |
| Are there any
enrollment restrictions based on where I live? |
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Only students who live IN TEXAS may enroll in this section.
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