UNT eCampus
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| MKTG3710
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Summer: 10W
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2010
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| Marketing Research and Information Technology |
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School
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Department
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| College of Business
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Marketing and Logistics
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| Course Catalog Description and Prerequisites |
| 3710. Marketing Research and Information Technology. 3 hours. Examination of marketing information technologies and marketing research. Students learn why and when to do marketing research, the types and sources of primary and secondary data available, methods for collecting data, the construction of data gathering instruments (e.g. questionnaires), the use of measurement scales, basic sampling, and data analysis techniques. Class emphasizes the use of secondary data sources, especially on-line, electronic sources of marketing information. Prerequisite(s): DSCI 2710 and MKTG 3700 (may be taken concurrently). |
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| Number
of Face-to-Face Meetings
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Location
of Face-to-Face Meetings
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| 2
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| Course Objectives |
| This online version of MKTG 3710 is being offered only for the second time in Summer 10W 2010. Hence, please treat this UNTecampus information as "an accurate description at this time, but subject to serious tweaks". Please check back here in mid-May 2010 for a more final version. The detailed course syllabus will be available on Blackboard on 07 June 2010, the first day of Summer 10W 2009 classes.
MKTG 3710 seeks to provide students with a detailed understanding of the market research process and its role in solving marketing problems for business and other organizations. More specifically, we will try to, (1) Understand the role of Marketing research in decision making, (2) Learn the process of research design and collection of primary data, (3) Learn to analyze and present the data through simple, but very effective statistical techniques, and, (4) Complete a market research project from start to finish.
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| Course Expectations |
| Familiarize yourself with the syllabus and the requirements explained therein.
Access the course site on Blackboard on a regular basis.
Go through the 12 Course Content learning modules in a hands-on, careful manner, keeping up with the syllabus schedule.
Complete the graded assignments and turn them in per strict deadlines.
Make full use of ample opportunities provided via the Discussion Area and possible Chat Sessions to provide help on assignments.
Attempt the bonus points enthusiastically for extra credit.
Take the exams described below. |
| Tests/Quizzes |
| One mid-term exam worth 30% in July and one final examination worth 30% in August. Both are likely to be administered face to face on the Denton campus and will consist of multiple-choice questions. If either exam is changed to an online format, the corresponding face to face meeting will be eliminated. |
| Major Assignments |
| Four assignments, listed below, each @ 10% of course weight. The number and weights are tentative! All assignments are required to be turned in as hard copy. Please see syllabus for details.
A1. (Individual) SPSS orientation
A2. (Individual) Seacondary Sources vis the Internet
A3. (Team) Questionnaire Design.
A4. (Team) Basic Data Analysis and Report. |
| Software/Hardware
Needed |
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Acrobat Reader, Excel, PowerPoint, Word, We shall use the COB-licensed Qualtrics online survey package and access the SPSS (now called PASW) statistical package through the virtual COB lab. Optionally, you may purchase the Student Version of SPSS v 17 which will allow you to run all statistical analysis locally on your own machine instead of accessing the virtual COB lab.
The COBA computer labs in Denton have switched to Office 2007. However, you are OK with Office 2003.
/ Floppy Drive, Microphone, Speakers, CD ROM-RW, The S: drive in the labs (actually, the folder S:\slides\ganesh\3710) will be used to distribute important, correctly formatted, documents to class! The S: drive is Internet accessible via the Blackboard Vista homepage for MKTG 3710 or directly at: http://tinyurl.com/ganesh3710/
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| Student/Instructor
Communication Methods |
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Chat, Email, Online Discussion Groups, U.S. Mail, , of which, the first three are appropriate for an online course, where most of the interaction among the students and with the instructor is meant to be conducted via the Internet. This open exchange is also recorded and hence benefits all of us! Hence, we shall use Blackboard e-mail only to report personal problems! We shall handle all content and assignment questions via the Blackboard Discussion Area. We shall limit phone/personal visits to handle unavoidable circumstances that may arise! U.S. mail is an option for turning in assignments. Please see syllabus for details.
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| Textbooks |
| Basic Marketing Research 3/e by Malhotra (http://www.tinyurl.com/Malhotra3e). You may choose the physical book or the less expensive online version. Purchase of the book is mandatory and essential for accessing copyright-protected course materials on Blackboard. Optionally, you may purchase the Student Version of SPSS v 17, which will allow you to run all statistical analysis locally on your own machine instead of accessing the virtual COB lab. |
| Other Requirements |
| This is a very intensive, time demanding, serious class taught at a level appropriate for undergraduate students. Please keep up with the schedule. One of the SERIOUS drawbacks of a web course is the lack of face to face contact with the professor on a regular basis. Do not fall off the train. You might find it difficult to climb aboard again! |
| Are there any
enrollment restrictions based on where I live? |
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Only students who live OUTSIDE OF TEXAS may enroll in this section.
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Last Updated Tuesday, September 07, 2010
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