UNT eCampus
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| MKTG3700
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Summer: 10W
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2010
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| Marketing and Money |
| College
School
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Department
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| College of Business
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Marketing and Logistics
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| Course Catalog Description and Prerequisites |
| 3700. Marketing and Money. 3 hours. Students are taught to understand and appreciate the money implications and impact of marketing decisions. The teaching method is intensively hands-on" and makes use of mini cases problems and exercises in the context of market opportunity analysis market segmentation and planning and implementing a marketing mix. Prerequisite(s): MKTG 3650 (may be taken concurrently but completion of 3650 is recommended). Non-business majors who have complete MKTG 2650 may take this class." |
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| Number
of Face-to-Face Meetings
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Location
of Face-to-Face Meetings
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| 2
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| Course Objectives |
| Please treat this UNTecampus information as "an accurate description at this time, but subject to serious tweaks". Please check back here in mid-May 2010 for a more final version. The detailed course syllabus will be available on Blackboard on 07 June 2010, the first day of Summer 10W 2010 classes.
In this class, you will have the opportunity to "work the numbers" of marketing decision making. While the class maybe viewed as a workout in Marketing Math, my fond hope is that you will leave with a much better understanding of the dollar impact of marketing decisions.
You will learn several techniques that will serve you well in your later classes and in your career in Marketing. You will learn the types of analysis you will be called upon to do, in upper-level Marketing classes and in your future careers. Some of you, undoubtedly, are thinking of starting a business at some point. I hope you do and wish you all success! Hopefully, in this class, you will pick up some vital skills that every entrepreneur should have! You will also learn how to construct and use simple, yet effective, Excel workbooks to assist you in your analysis and PowerPoint presentations to convey the results to an audience, or during a committee meeting.
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| Course Expectations |
| The Blackboard section web site is our “class.” It is designed to facilitate students complete each assignment on their own with reasonable consultation with and help from other students. Such student interaction takes place in the Discussions Area. Bonus points are awarded to those students who help their struggling class mates via the DA in completing various graded assignments during the semester. |
| Tests/Quizzes |
1 midterm exam-- July 2010 (mode, time and location:TBA)
1 final exam-- August 2010 (mode, time and location:TBA)
If an online test is implemented for either, the tentative, corresponding face to face meeting for that purpose will be eliminated. |
| Major Assignments |
| 3 Excel homework assignments
2 comprehensive mini-cases |
| Software/Hardware
Needed |
Acrobat Reader, Excel, PowerPoint, Word, See http://www.tinyurl.com/UNTBBbrowsers/ for a list of supported browsers. If you have questions, call the help desk at (940) 565-2324.
/ CD ROM, Floppy Drive, Microphone, Printer, Speakers, ZIP Drive, Notepad, calculator.
The S: drive in the labs (actually, the folder S:\slides\ganesh\3700) will be used to distribute important, correctly formatted, documents to class! The S: drive is Internet accessible via the Blackboard homepage for MKTG 3700 or directly at: http://tinyurl.com/ganesh3700/
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| Student/Instructor
Communication Methods |
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Chat, Email, Online Discussion Groups, Phone, U.S. Mail
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| Textbooks |
| There are no required textbooks for this course. However, students lacking basic skills in using Microsoft Excel and PowerPoint are strongly advised to either refer to (1) one of several paperbacks widely available and priced at less than $20 for each software, OR, (2) Google "Excel tutorial" or "Powerpoint tutorial" and use one of several basic intro online and free tutorial resources available for each software. You need to do this prior to the very first homework assignment of this course. |
| Other Requirements |
| Familiarity with the basic features of Excel and PowerPoint 2007 is assumed. The previously mentioned optional resources under 'Textbooks" are intended to help students who have not taken the required background course OR have forgotten what they learned when they took one. |
| Are there any
enrollment restrictions based on where I live? |
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Only students who live OUTSIDE OF TEXAS may enroll in this section.
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Last Updated Friday, September 10, 2010
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