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| International Cultures and Consumption |
| CORE Cross-cultural, Diversity & Global Studies |
| College
School
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Department
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| College of Business
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Marketing and Logistics
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| Course Catalog Description and Prerequisites |
| 2650. International Cultures and Consumption. 3 hours. Students critically examine consumer role sets in culturally-diverse settings, brand preference formation in different cultures, and cultural imperatives in the marketing of products and services. Emphasis is placed on issues and challenges in doing business" in other cultures / countries. Students acquire skills in creative and critical thinking, working in groups, appreciating other cultures and harnessing their own values within the university community and the larger society. Class exercises, examination and written and verbal presentations will enhance students' self-awareness and openness to different perspectives." |
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| Number
of Face-to-Face Meetings
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Location
of Face-to-Face Meetings
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| 36
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| Course Objectives |
| Students will comprehend the relevance of demography and cultural identity on consumption behaviors, Students will understand the tripartite role sets of consumer role sets on American consumption behaviors, Students will understand the moderating effect of cultural identity between consumer role sets and buying decisions, Students will understand nomothetic and idiothetic approaches to understanding self-defined ethnic identity, Students will have knowledge of the implications of cultural identities on consumption behaviors in the U.S. |
| Course Expectations |
| group interactions, frequent blackboard postings |
| Tests/Quizzes |
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| Major Assignments |
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| Software/Hardware
Needed |
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| Student/Instructor
Communication Methods |
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| Textbooks |
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| Other Requirements |
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| Are there any
enrollment restrictions based on where I live? |
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Only students who live IN TEXAS may enroll in this section.
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