|
| Customer Behavior |
| College
School
|
 |
Department
|
| College of Business
|
 |
Marketing and Logistics
|
| Course Catalog Description and Prerequisites |
| 5200. Customer Behavior. 3 hours. In a marketplace increasingly characterized by enduring buyer-seller relationships, marketers must be acutely aware of the individual and organizational characteristics that foster brand loyalty and equity. The identification of changing trends in customer behavior as applied to domestic and global markets, consumer markets, business-to-business markets, institutional markets, not-for-profit markets and governmental markets is critical for competitive success in today's dynamic markets and environments. The student will be introduced to models of buying behavior in consumer, business-to-business and not-for-profit marketing exchanges. |
|
|
| |
| Number
of Face-to-Face Meetings
|
|
Location
of Face-to-Face Meetings
|
| 0
|
|
|
|
| Course Objectives |
| This course examines the behavior of consumers. Course topics will include both external and internal influences of consumer behavior and the consumer decision process. |
| Course Expectations |
| Creative exercises, major case analysis, quizzes, and tests will be administered online. There are no scheduled group chats, group projects, or postings. |
| Tests/Quizzes |
| 1 final
1 midterm
Weekly Quizzes |
| Major Assignments |
| 1 major case analysis
2 creative exercises |
| Software/Hardware
Needed |
|
PowerPoint, Word / Printer
|
|
| Student/Instructor
Communication Methods |
|
|
| Textbooks |
Hawkins and Mothersbaugh's "Consumer Behavior" eleventh edition,
McGraw-Hill Irwin. |
| Other Requirements |
| |
| Are there any
enrollment restrictions based on where I live? |
|
Only students who live IN TEXAS may enroll in this section.
|
| |
|
|
